Lost Apparel AU

is about so much more. It's about passion, fun, community, and the sheer joy of creating something from scratch.

A Dynamic Duo

Jamie Humbe

The Design Guy

Jake Wyllie

The Logistics Guy

The Lost Boys

When Jake Wyllie and Jamie Humble, two inseparable friends since year one, decided to launch a clothing brand, it wasn’t purely out of a long-nurtured dream or a strategic market plan. It was the irresistible pull of the "why not" factor. That casual, spontaneous spark of an idea, spurred on by the thrill of diving into something new and turning a casual pastime into an exciting venture.

The synergy between Jamie and Jake is palpable. While Jamie dives deep into the world of creative design, crafting the unique aesthetics of the apparel, Jake anchors the brand with his knack for logistics. This perfect blend ensures that every piece of clothing not only looks good but reaches you seamlessly.